published with Springer Wien/ New York
Sonja Stummerer & Martin Hablesreiter
3-211-23512-4 ; € 24.80
Food is very much related to culture, the way we eat seperates us from animals and means more to us than mere sustenance. What we eat in a way describes who we are. The history of food reflects not only surviving strategies but society, politics, economics and geography. But since the forbidden consumption of the apple in the Garden of Eden, the first recorded human meal, the world of food seems to have changed enormously. Today branding is an essential part of our everyday lives; everything we buy is branded and has been designed carefully. Whether we think of sweets or ice cream, pasta or frozen food, pre-packed sandwiches or fish fingers they all require the same research, development, engineering, and marketing skills as does a sports car.